Why the first 10k, you ask? Capturing a reader's attention on the shelves is hard. Convincing them to buy your book is even harder. Once that happens, most authors think that they have succeeded. They have, to a degree.
But... what about when the reader opens the book and begins to read? Will they be happy with the product? Will the story suck them in? Will they become enthralled and lose themselves in your work for hours, or get disgusted with the tense changes and incorrect grammar, confused by tangled plot lines, alienated by strange characters, or even worse, just bored? Having a good blurb and cover are great to get attention, but you have to have great content to keep it.
Thus, Just The Tip Reviews has come into being. Because the first 10k is essential to keeping your readers' attention and bringing them back for more.
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